CRM Marketing Specialist İş İlanı

At Turna.com , we’re looking for a CRM Marketing Specialist to own and improve our customer engagement, lifecycle, and retention activities across web and mobile app . We’re looking for someone who can go beyond sending campaigns, someone who understands customer behavior, builds meaningful segments, creates automated journeys, and uses personalization to deliver the right message and experience to the right user at the right time. Hands-on experience with D·engage is an important requirement for this role. You’ll work closely with our Marketing, Product, Technology, and Data Analytics teams to turn customer data and behavioral insights into effective CRM strategies and measurable business impact. What You’ll Do Plan, execute, and optimize CRM campaigns across in-app messaging, and onsite channels . Use D·engage hands-on to create campaigns, customer journeys, automations, segments, and personalized experiences. Build and continuously improve behavioral, transactional, demographic, engagement-based, and lifecycle segments . Design automated customer journeys based on user behavior and lifecycle stages from activation and first purchase to repeat purchase, retention, re-engagement, and win-back . Create and manage onsite personalization and campaign scenarios , including targeted banners, pop-ups, messages, and experiences for different customer segments. Develop trigger-based communication flows based on customer actions, inactivity, purchase behavior, and other relevant signals. Identify opportunities to improve conversion, repeat purchase, retention, engagement, and customer lifetime value through CRM initiatives. Develop personalized communication strategies based on customer preferences, behavior, travel patterns, and purchase history. Plan and execute cross-channel CRM journeys , ensuring a consistent customer experience across, onsite, and in-app touchpoints. Define campaign audiences, exclusion rules, frequency strategies, and communication priorities to improve relevance and avoid over-communication. Design and run A/B tests across messaging, subject lines, creatives, timing, audiences, offers, and customer journeys. Monitor campaign and lifecycle performance using metrics such as conversion rate, CTR, engagement, repeat purchase, retention, unsubscribe rate, incremental revenue, and customer lifetime value . Go beyond campaign reporting by identifying why performance changed, which customer segments are driving the change, and what actions should be taken next . Work closely with the Data Analytics team to analyze customer behavior, evaluate CRM performance, identify new segmentation opportunities, and turn insights into actionable CRM strategies. Collaborate with Product and Technology teams on new CRM use cases, personalization opportunities, customer data needs, integrations, and capabilities required to support new strategies. Identify gaps and opportunities within the customer journey and proactively propose new CRM, automation, segmentation, and personalization initiatives . Continuously improve existing journeys and campaigns based on performance data, customer behavior, and experimentation. Follow CRM, marketing automation, personalization, and AI trends and identify relevant opportunities for Turna.com. What We’re Looking For 3+ years of experience in CRM, lifecycle marketing, retention marketing, marketing automation, or a similar role. Strong hands-on experience with D·engage , including campaign management, segmentation, automation, customer journeys, and onsite scenarios. Proven ability to create and manage advanced customer segments based on behavioral and transactional data. Experience designing and executing automated lifecycle journeys . Strong understanding of in-app, and onsite communication strategies. Experience with onsite personalization and targeted onsite campaign scenarios . Strong understanding of customer lifecycle concepts including activation, engagement, retention, reactivation, and win-back . Ability to connect CRM activities with broader business outcomes such as conversion, repeat purchase, retention, revenue, and LTV . Strong analytical mindset and the ability to turn data into insights, hypotheses, tests, and actions . Experience with A/B testing and campaign optimization. Comfortable working closely with Data Analytics, Product, Technology, and Marketing teams . A proactive mindset with the ability to identify opportunities and propose new CRM strategies rather than only executing predefined campaigns. Nice to Have Basic HTML / CSS knowledge , particularly for email creation and customization. Experience in travel, e-commerce, OTA, or marketplace businesses . Experience working with high-volume customer and transactional data. Familiarity with GA4 and web/app analytics. Understanding of deliverability, consent management, and communication preferences. Experience with loyalty, referral, or customer retention programs. Familiarity with experimentation, personalization, and recommendation strategies. Why Turna.com? At Turna.com, CRM is more than a communication channel. It’s an important part of how we build stronger relationships with our customers and drive sustainable growth. You’ll have the opportunity to work across the full customer lifecycle, using data, segmentation, automation, and personalization to influence everything from first purchase to repeat transactions and long-term customer value. You’ll also work closely with Product, Technology, and Data Analytics teams, giving you the opportunity to go beyond campaign execution and contribute to how we understand, engage, and grow our customer base .

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