Growth Specialist – SEO & Performance Marketing İş İlanı

Location: Ankara / North Star Plaza Employment Type: Full-Time About Wraith Wraith Esports is a Ankara-based technology and e-commerce brand operating in the gaming peripherals industry. In addition to developing our own products, we are the official distributor of more than 25 global brands in Türkiye. With our strong e-commerce infrastructure, creator network, and gaming community, we continue to grow within the gaming ecosystem. We are looking for a Growth Specialist who will manage our SEO and performance marketing activities, turn data into actionable insights, and contribute to the sustainable growth of our digital channels. Responsibilities ⁠ ⁠Manage technical SEO, on-page SEO, e-commerce SEO, keyword research, and content optimization activities, ⁠ ⁠Monitor organic traffic, keyword rankings, and conversion performance, ⁠ ⁠Analyze SEO performance, identify technical issues, and develop improvement recommendations using suitable SEO tools, ⁠ ⁠Work closely with the software development team to resolve technical SEO issues, ⁠ ⁠Improve the SEO and conversion performance of product, collection, category, and campaign pages on Shopify, ⁠ ⁠Monitor the impact of Shopify themes, applications, and third-party integrations on website speed and user experience, ⁠ ⁠Plan, manage, and optimize campaigns across Google Ads, Meta Ads, and other digital advertising channels, ⁠ ⁠Monitor the integrations of advertising, analytics, measurement, and product management tools used within the Shopify infrastructure and ensure that they operate correctly, ⁠ ⁠Analyze user behavior and the purchasing journey to identify growth opportunities, ⁠ ⁠Collaborate with marketing, design, e-commerce, and software development teams on growth-focused projects. Qualifications ⁠ ⁠At least 2 years of experience in SEO, performance marketing, growth marketing, or e-commerce marketing, ⁠ ⁠Hands-on experience in SEO and performance marketing for Shopify-based e-commerce websites, ⁠ ⁠Experience with the Shopify admin panel, product and collection structures, theme modifications, and basic integrations, ⁠ ⁠Strong knowledge of technical SEO, on-page SEO, and e-commerce SEO, ⁠ ⁠Proficiency in at least one SEO analysis and reporting tool, ⁠ ⁠Knowledge of web analytics, advertising measurement, conversion tracking, and product management tools, ⁠ ⁠Experience in creating, managing, and optimizing digital advertising campaigns, ⁠ ⁠Strong analytical thinking, problem-solving, and results-oriented working skills, ⁠ ⁠Ability to manage multiple campaigns and projects simultaneously, ⁠ ⁠Ability to collaborate effectively with marketing, design, and software development teams, ⁠ ⁠Good written and verbal communication skills in English.