Data & Financial Analyst İş İlanı

ROLE OBJECTIVE Provide the financial intelligence behind marketing and growth and determine which users, KOLs, campaigns, channels and markets generate profitable revenue. KEY RESPONSIBILITIES • Calculate and monitor CAC, CPA, ROI, ROAS and LTV. • Build and analyze Registration → KYC → Deposit → First Trade → Active Trader funnels. • Perform cohort, retention and churn analysis. • Measure KOL/Affiliate/IB performance and profitability by partner, country and channel. • Track Gross/Net Trading Fees, Rebates, CPA, Bonuses and acquisition costs. • Calculate Net Revenue after marketing costs, LTV/CAC and CAC payback. • Identify fraud, abnormal trading and suspicious partner activity. • Build forecasts, executive dashboards and budget-allocation recommendations. CORE KPIs Reporting Accuracy CAC LTV LTV/CAC Marketing ROI CAC Payback Retention Net Revenue Partner Profitability Forecast Accuracy IDEAL CANDIDATE / REQUIRED SKILLS • Advanced Excel / Google Sheets • SQL • Power BI / Tableau / Looker • Financial modeling • Cohort & funnel analysis • Python advantage • Strong cryptocurrency and exchange-industry knowledge • Professional English proficiency, with the ability to work confidently in an international business environment • Strong knowledge of cryptocurrency, blockchain, digital assets, trading products and the global crypto market