CRM Manager İş İlanı

About Gurmen Group Since 1972, Gurmen Group has been shaping its industries through innovation, sustainability, and operational excellence. With a diversified business portfolio including Ramsey, KIP, Gökkale, MASPO, and Gurmen Technology, we continue to create value across fashion, manufacturing, agriculture, and technology. Why Gurmen Group? Over 50 Years of Heritage and Success: Combining globally recognized brands with world-class manufacturing capabilities in Türkiye. A Pioneer in Sustainability: The first and only Turkish company to become a member of the RE100 Renewable Energy Initiative. Driven by Innovation: Leveraging advanced technologies to deliver sustainable and value-driven solutions. Internationally Recognized Excellence: Awarded the EFQM 4-Star Excellence Recognition for our commitment to continuous improvement and organizational excellence. Qualifications Bachelor’s degree in Business Administration, Industrial Engineering, Statistics, Mathematics, or a related field. Minimum 10 years of experience in CRM, customer analytics, and data analysis. Strong experience with MS Dynamics CRM, Power BI, SQL, and/or Python. Experience using AI tools for data analysis, idea generation, code development, and content creation. Hands-on experience with digital technologies and platforms such as Google Analytics, Google BigQuery, Claude, or similar tools. Strong knowledge of omnichannel customer experience management. Experience in designing, implementing, and managing customer loyalty programs. Advanced proficiency in MS Office applications, particularly Excel. Good command of written and spoken English. Strong analytical, strategic thinking, and problem-solving skills. Customer-focused, self-motivated, and results-driven. Excellent planning, organizational, and reporting skills. Responsibilities Develop and execute end-to-end customer value and customer experience strategies to maximize Customer Lifetime Value (CLV) across all channels for Ramsey and KIP. Design, implement, and optimize omnichannel loyalty programs to improve customer acquisition, engagement, and retention. Monitor and analyze CRM KPIs, identify improvement opportunities, and recommend data-driven actions. Manage personalized customer communications across all customer touchpoints and channels. Develop customer analytics strategies and collaborate with cross-functional teams to better understand and predict customer behavior. Drive customer acquisition, strengthen customer loyalty, and reduce churn through targeted CRM initiatives and action plans. Lead CRM system integration projects across sales channels, internal departments, and third-party platforms. Identify CRM system requirements and collaborate with internal stakeholders and technology partners to implement continuous improvements. Support the development of customer insight strategies by leveraging CRM data and advanced analytics. Measure, analyze, and report the effectiveness of CRM campaigns, customer communications, and loyalty initiatives, providing actionable recommendations for continuous improvement. Ensure a seamless, consistent, and personalized customer experience across all customer touchpoints.